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Pre-Show

May 8, 2012 By doug

›› Marketing ›› Pre-Show

You can boost your ROI and place your company ahead of your competition implementing these techniques for your events.

It may seem like a no-brainer, but most companies don’t do any pre-show marketing. It is a proven fact that the companies that do marketing around events have a 20-40% higher rate of return. With the amount of time, effort and money just to show up, it is imperative to put yourself ahead of your competitors!

Pre- and Post-Show Marketing Programs

From direct mail, email and interactive web pages to advertising and promotions. Continue the dialog and stretch your event experience.

• Direct mail
• Web-based solutions like PURLS and Microsites
• Email campaigns
• Room drops
• Event-related advertising
• Banners/signage

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